Why Wear You!

Why Wear You! LingerieYou! Lingerie is designed to embrace and celebrate your new body curves during pregnancy and nursing. It provides a perfect balance between functionality, support and comfort without sacrificing style, ever!

  • Softcups and soft flexi-wire options for maximum comfort when the breasts are at their fullest accommodating changes in size which also helps to prevent plugged ducts

  • All bra cups are lined with 100% soft cotton in our signature pink color for ultimate comfort to your delicate skin to prevent chafing

  • Luxurious soft fabrics with soft laces featuring our decorative signature pink bows that ensures a chic, feminine and sophisticated look for our fashionista moms

  • Molded cups for a seamless silhouette that also helps to hide nipples and breast pads

  • Superior wide underbust elastic bands with extra stretch and support

  • Easy, convenient and discreet one-handed maternity nursing clips

  • Wide bra satin straps for additional support without compromising the overall appearance

    • Matching panties in a variety of styles that bolster the same playful design details and chicness

    • Sleep and lounge wear that are made with the the softest fabrics so you can look and feel amazing while breastfeeding in style
    Sizing Charts


    For the determining the best starting point for your bra size, please visit our How to Measure Your Bra Size page.  


    Cup Bra Sizing Guide (in inches)

    1. Measure your band size

    Wearing your bra, take a snug measurement around your ribcage, directly under your bust and keep level all around. If you get an odd number, round up to the next even number. This is your band size.

    1. Measure your bust size

    Take a loose measurement over the fullest part of your bust, keeping the tape level around your body. If needed, round up to the nearest inch.

    1. Calculate your cup size

    Subtract your band size from your bust size, and use the difference to find your cup size on the chart below.

    Bra Cup



    You! Lounge Collection


    Bra Sizing Chart

    Tanks, Chemises & Pajamas


    You! Lingerie Tank Top Size Chart



    You! Lingerie Panty Size Chart