You! Lingerie was born when its founder, Uyo Okebie-Eichelberger searched endlessly for affordable beautiful nursing lingerie as a first time mom. Her options for nursing bras were drab, ugly, matronly and bland colored, not to mention overpriced pieces that looked like something her grandmother would wear. The more she searched, the more daunting it became to find a cute, well-made and affordable maternity and nursing bra.
With more research, Uyo quickly realized that so many moms felt the way she did. They were all looking for more fashionable options. That was her ah-ha! moment. She decided to trade in her long days as a brand manager of Kraft Food’s Mac & Cheese for even longer days and nights as an entrepreneur.
Equipped with her Duke MBA and experience as a brand manager, Uyo took matters into her own hands, resulting in the launch of You! Lingerie.
You! Lingerie's mission is to make breastfeeding and expecting moms feel confident and look beautiful everyday. Pregnancy and breastfeeding are beautiful, so your nursing bra, sleep and lounge wear should be too.
The fabric selection, designs and colors are made with a fashion-minded mom in mind. They exude luxurious sensuality, playful style and femininity in its wearer without sacrificing quality and functionality of discreet feeding, support and comfort. Basically, giving mommies an Affordable Luxury.
All You! Lingerie products feature the brands signature hot pink color - the cotton lining, the nursing clips and the decorative bows. These splashes of color are a visible yet subtle touch that distinguishes You! Lingerie products from others.